The Man in the Moon – What do you want your clients to feel about your advertising?

November 11, 2015 By Hughes




The poor man in the moon. Having his sense of loneliness compounded by the gift of a telescope. Having to do the “I’m really pleased with it, thank you” face whilst really thinking what I actually could have done with was a rocket to get me home. If they even sell them in John Lewis (other department stores are available).

It’s like inviting a lonely pensioner to stand outside a middle class living room window on Christmas morning, their face lit by the warming glow from the roaring log fire, but not able to feel the heat through the glass as they watch expectant children unwrapping varying gifts of soon-to-be-obsolete technology. Or maybe it’s just encouraging young people to buy telescopes for their grandparents for Christmas.

Whatever your interpretation of the ad, it’s doing exactly what it set out to do. It’s getting people talking. And if they’re talking about it, they have an opinion. And if they have an opinion, they’re feeling. And that’s what the most effective advertising does. It makes people feel.

And that’s what we try to do. In varying ways, to varying degrees. From annual reports to recruitment campaigns for universities, we want people to feel something. If they pick up an annual report and read it because they like how it looks, we’ve done our job. If a student feels suitably inspired by our recruitment campaign to apply for a place, because it’s promoted the benefits in an emotive and engaging way, again we’ve done our job. Because we’ve made people feel something about what you do.

So if you’re looking for creative solutions which influence your target audience, engage them on an emotional level, make them feel, give us a call.

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